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How to Create a Loyalty Program in WooCommerce

Recently, one in every of our readers requested us if it’s attainable to give clients loyalty factors in WooCommerce.

This is likely to be one thing you’ve questioned about too, particularly for those who’re trying to enhance gross sales in your on-line retailer.

In this information, we’ll present you the way to create a loyalty program in WooCommerce (with out writing any code).

Creating a loyalty program in WooCommerce

Why Create a Loyalty Program in WooCommerce?

Creating a loyalty program will be a wonderful means to enhance gross sales in your on-line retailer.

A loyalty program encourages clients to preserve coming again to your retailer, and it may even assist enhance common spend per buyer.

You can use loyalty factors to rewards clients for issues like registering an account, putting their first order, and even get additional factors for spending over a specific amount.

With that stated, let’s take a have a look at how to add a loyalty program in WooCommerce.

Setting Up Your WooCommerce Loyalty Program

For this tutorial, we’ll be utilizing Advanced Coupons to add a loyalty program to your WooCommerce retailer.

It is the greatest WordPress coupons plugin in the marketplace and helps you enhance gross sales and develop your enterprise.

First, you’ll want to create an Advanced Coupons account, then obtain, set up, and activate the plugin. If you’re undecided how to do this, simply try our step-by-step information on how to set up a WordPress plugin.

Once you’ve activated Advanced Coupons, you’ll want to allow the loyalty program module.

To do that, go to WooCommerce » Settings in your dashboard, then click on on the Advanced Coupons tab.

The Advanced Coupons tab in the WooCommerce settings

Once you’re on that tab, you’ll want to scroll down to the underside of the web page and verify the Loyalty Program field. After that click on the ‘Save changes’ button.

Enabling the loyalty program in Advanced Coupons

You can now begin customizing your loyalty program.

First, click on on the Loyalty Program hyperlink beneath the Advanced Coupons tab:

Creating your loyalty program using Advanced Coupons

Here, you possibly can change how your loyalty scheme works.

The ‘Price to points earned ratio’ defaults to 1. That means the client earns 1 level per $1 spent. You might change this, in order that they earn 2 factors or 10 factors per $1 spent if you would like it to look extra spectacular.

The ‘Points to price redeemed ratio’ defaults to 10. That means the client wants to spend 10 factors to get a $1 low cost. You’ll possible need to change this for those who’re altering what number of factors they earn per $1 spent.

The ratio of points earned per $1 spent and points needed to get $1 off

For our loyalty scheme, we’re giving clients 10 factors per $1 spent, however they’ll want to save 100 factors to get $1 off.

You can even select what to name your factors. We’ve gone with ‘Reward Points’ for ours. You would possibly need to use one thing extra branded, like Starbucks does with their ‘Stars’.

Giving your loyalty points a name

Tip: If you alter the title of your factors right here, you may additionally need to change it in the cart/checkout messages additional down.

Configuring how your points work in your loyalty program

Next, you’ll want to determine how your factors are calculated. For occasion, in case your buyer has a low cost code, you’ll in all probability need to solely give them factors for what they really spend.

By default, the low cost and tax are taken under consideration earlier than factors are rewarded. You can even select to award factors when the client pays for delivery and/or charges.

Deciding how points are calculated in your loyalty program

There are a number of different settings on this web page that you may tweak if you would like to. These embrace issues just like the minimal spend to earn factors, the minimal spend to redeem factors, and when does the factors expire.

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A key setting you’ll need to have a look at is how clients can earn factors. You may give them factors for extra issues than simply shopping for your merchandise. For instance, you might have considered trying to reward them with some factors for registering as a buyer and for finishing their first order.

You may even arrange a bonus reward throughout a sure time period, or in case your buyer spends over a certain amount.

Setting what actions are rewarded with points in your loyalty program

Once you’re proud of the way you’ve set issues up, scroll to the underside of the web page and click on the ‘Save changes’ button.

Automatically Creating Accounts for Your Customers

Your clients will want to register for an account in order to acquire loyalty factors. If they try as a visitor, then their factors is not going to be saved.

However, you possibly can setup WooCommerce in order that buyer accounts are routinely created for them after they full the acquisition.

First, go to WooCommerce » Settings web page and click on the ‘Accounts and Privacy’ tab.

The Accounts and Privacy tab in the WooCommerce settings

We counsel you uncheck ‘Allow customers to place orders without an account’, in order that clients can’t checkout as friends.

You will in all probability need to enable clients to:

  • Log in to an current account throughout checkout
  • Create an account throughout checkout

Here are our settings:

Disallowing the option to checkout as a guest in WooCommerce

Now, clients will obtain an e-mail after the checkout to allow them to understand how to entry their account.

The WooCommerce Loyalty Program in Action

Your loyalty program is up and working! When a buyer provides a product to their cart, they’ll see what number of factors they’ll obtain for the order.

The customer will see a message in their shopping cart to let them know how many points they'll earn

Once a buyer has earned loyalty factors, they will flip them into coupons in order to redeem them. This is finished below My Account » My Reward Points.

To redeem factors, the client can kind in the variety of factors they need to redeem. They’ll see how a lot the coupon will likely be value. They can then click on ‘Redeem’ to create the coupon.

Here, the client has created a $5 off coupon utilizing 500 of their factors. They nonetheless have 550 factors left to redeem.

The customer can turn their earned points into coupons in their account

They can then redeem this coupon on future order so long as it meets any minimal threshold you’ve set for redeeming coupons.

We hope this tutorial helped you find out how to create a loyalty program in WooCommerce.

Now that you’ve Advanced Coupons for WooCommerce, you may additionally need to try our guides on creating BOGO (purchase one get one) coupons and scheduling coupons in advance.

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