Do you need to enhance engagement in your web site whereas rising your Fb followers? In case your reply is sure, then you should run a Fb contest. A giveaway can assist direct customers’ consideration to your Fb web page and assist you get extra likes / followers on Fb. On this information, we’ll present you methods to correctly add a Facebook giveaway in WordPress to spice up engagement and get extra likes / views.
Why Run a Facebook Giveaway in WordPress?
Fb’s insurance policies don’t will let you giveaway prizes for getting likes.
Nevertheless, these insurance policies don’t limit you from sending guests to your Fb web page or group out of your web site.
Working a giveaway in your WordPress web site allows you to level customers to your Fb web page, which in the end ends in extra followers and engagement in your Fb web page.
Giveaways additionally will let you add different engagement metrics concurrently akin to asking customers to hitch your electronic mail e-newsletter, viewing your Instagram profile, watching your YouTube video, and extra.
Giveaways and contests can go viral as a result of social sharing actions, which improve your attain and assist you discover new customers.
That being mentioned, let’s check out methods to simply run a Facebook giveaway in WordPress to get extra likes and engagements.
Working a Facebook Giveaway in WordPress
For this tutorial, we’ll be utilizing RafflePress. It’s the greatest WordPress giveaway plugin in the marketplace.
RafflePress makes it straightforward to design your giveaway utilizing a drag and drop builder. You’ll be able to add prize photograph, select dates, choose winners randomly, and use templates to shortly launch new giveaway campaigns.
It comes with social actions to direct your customers to your social media channels together with Fb. You can also make an motion necessary to hitch a giveaway. It additionally comes with social logins and integrates with all standard electronic mail advertising platforms.
With that mentioned, let’s begin your first Facebook giveaway marketing campaign.
Step 1. Creating Your First Facebook Giveaway Marketing campaign
The very first thing you should do is set up and activate the RafflePress plugin. For extra particulars, see our step-by-step information on methods to set up a WordPress plugin.
It’s also possible to use the RafflePress lite plugin free of charge, however for the sake of this tutorial, we will likely be displaying the Professional model.
Upon activation, the plugin will add a brand new menu merchandise labeled RafflePress to your WordPress admin sidebar.
Clicking on it is going to take you to the plugin’s settings, and also you’ll be requested to enter your license key. You could find this info beneath your account on the RafflePress web site.
After that, you should go to RafflePress » Add New to launch the giveaway builder.
First, you should present a title to your giveaway after which select a template. RafflePress comes with a number of pre-made templates for particular campaigns together with one for rising your Fb web page.
This can launch the giveaway builder with choose actions customers have to carry out to hitch the competition. You’ll be able to nonetheless add / take away actions to your giveaway (extra on this later).
By default, the template will add login with the Fb button, go to us on Fb, and View a Fb publish or video actions.
Let’s begin customizing this giveaway by including our Prize particulars. Merely click on on the edit icon subsequent to the Prize title from the left column.
First, you should present a title for the prize. After that, you may present a short description and add an image of the prize.
Be aware: Need assistance discovering prize concepts? Listed here are 105 confirmed contest prize concepts for viral giveaways.
Slightly below the title, you’ll be capable to choose the beginning and finish dates for the giveaway.
Step 2. Including Extra Actions to Your Facebook Giveaway
Now that you’ve accomplished the fundamental arrange for the giveaway, let’s add some extra methods for customers to hitch the giveaway.
It’s essential to change to the ‘Actions’ tab within the giveaway builder and begin including actions to your giveaway.
For instance, you may ask customers to hitch your electronic mail listing, view your Instagram, Pinterest, or Twitter profile, ship a Tweet, go to a web page or a WooCommerce product in your retailer, and so forth.
Merely click on on an motion and add it to your giveaway. The builder will then present you particular settings for that exact motion.
From right here you should present a title for the motion which customers will see on the motion button in your giveaway.
After that, you should assign a worth to the motion. The worth is the variety of entries customers will earn for performing an motion. For instance, in case you are attempting to get extra likes on Fb, then you definitely would need to give extra weight to your Fb actions.
Beneath that, you could have a option to make an motion necessary. Customers won’t be able to take part in your Fb contest in the event that they don’t carry out the necessary motion.
Lastly, you’ll have action-specific settings akin to offering your Fb web page URL, Fb group hyperlink, or connecting to your electronic mail service.
Step 3: Design your Facebook Giveaway to Stand out
RafflePress offers you straightforward to make use of design instruments to customise the looks of your giveaway campaigns.
Merely change to the Design tab, and you will notice choices to decide on a structure, button shade, and fonts to your giveaway.
For those who plan to make use of the giveaway as a standalone touchdown web page vs embedding it in a weblog publish, web page, or a sidebar widget, then it’s also possible to select the web page background shade.
RafflePress permits you to add your giveaway to any WordPress publish or web page. It’s also possible to create a customized touchdown web page to your Facebook giveaway contest by utilizing your favourite WordPress web page builder and easily add your giveaway widget there (extra on this later).
Step 4. High quality Tuning Your Giveaway Settings
Now that your giveaway seems to be nice, let’s evaluation its settings for the final time. Swap to the ‘Settings’ tab beneath the builder to see numerous choices.
They’re all very self-explanatory, however we’ll undergo them one after the other.
First, you should click on on the ‘Normal’ tab and evaluation the choices.
For those who needed to create a standalone Facebook giveaway contest web page, then you are able to do that right here. Present a reputation to your marketing campaign web page beneath the Web page Permalink choice with none areas.
It’s also possible to present and conceal the variety of entries, contest winners, and the powered by hyperlink.
Subsequent, change to the ‘Giveaway Guidelines’ tab. That is the place you’ll listing the foundations for becoming a member of the giveaway. You can begin by clicking on the ‘Generate Guidelines’ button to mechanically generate guidelines utilizing a pattern template.
If you’d like contributors to substantiate their electronic mail tackle, then change to the e-mail verification tab. From right here, activate the e-mail verification characteristic and configure the affirmation electronic mail choices.
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RafflePress permits you to monitor customers who’ve efficiently accomplished giveaway actions. You are able to do so by including monitoring scripts beneath the ‘Success monitoring’ tab. For instance, you may add your Google Analytics script right here or a Fb retargeting pixel code right here.
If you wish to redirect customers to a particular web page, then change to the Success redirect tab and enter the URL of the web page the place you need to ship customers.
Lastly, you may flip the social login characteristic On/Off from the social logins tab. Turning it off will disable the login with Fb button in your giveaway marketing campaign.
Your giveaway is now able to be launched. Don’t overlook to click on on the ‘Save’ button on the high proper nook to avoid wasting all of your settings.
Step 5. Add Your Facebook Giveaway to a WordPress Publish or Web page
RafflePress makes it very straightforward to show your giveaway wherever in your WordPress web site.
You’ll be able to merely edit a publish or web page or create a brand new one after which add the RafflePress block to the block editor.
After that, you should choose the giveaway you created earlier. RafflePress block will now load a preview of your giveaway proper contained in the editor.
It’s also possible to add your giveaway to a sidebar or another place utilizing the shortcode.
Merely edit your giveaway and change to the ‘Publish’ tab within the builder interface. From right here, click on on the shortcode choice and RafflePress will present the shortcode you should utilize.
Copy the shortcode and edit the publish or web page the place you need to show the giveaway. Merely paste the shortcode contained in the publish editor and you’re accomplished.
It’s also possible to add the shortcode to a sidebar widget. Go to Look » Widgets web page after which add the ‘Textual content’ widget to your sidebar.
Now you can paste your shortcode contained in the widget settings and click on on the save button to retailer it. After that, you may preview your web site to see it in motion.
Step 6. Selling Your Facebook Giveaway
You’ll want to start out selling your giveaway to construct anticipation earlier than the competition begins. We advocate planning forward to provide your self sufficient time to publicize the marketing campaign.
Right here are some things you are able to do to construct anticipation for a profitable giveaway marketing campaign.
- Ship an electronic mail to the subscribers of your electronic mail e-newsletter.
- Announce the occasion on social channels: Fb, Twitter, Instagram, and extra.
- Run a paid promoting marketing campaign (not required however it does assist).
- Attain out to influencers, bloggers, boards, and communities to get the phrase out.
By placing in all of the arduous work earlier than the occasion will increase the possibilities of your marketing campaign to get viral. It’s going to additionally improve the return on funding by way of Fb likes, followers, and new subscribers you’ll get to your web site.
Step 7. Asserting The Giveaway Winners
The perfect half about RafflePress is that it automates the entire course of. Your giveaway will mechanically finish as soon as it reaches the tip time and date you could have set.
After that, you may mechanically select the fortunate winners by means of a random draw.
Merely go to RafflePress » Giveaways web page and click on on the ‘Want Winners’ hyperlink subsequent to your giveaway.
Subsequent, you’ll see an inventory of customers who participated within the contest. It’s essential to click on on the Choose winner button on the high and choose the variety of customers who can win and whether or not you need to permit unverified emails to win.
Click on on the ‘Select winner now’ button to proceed.
RafflePress will now randomly choose a winner to your giveaway.
Now you can click on on the E-mail Winner hyperlink to ship the winner an electronic mail about how they’ll declare their prize.
We hope this text helped you learn to simply add a Facebook giveaway in WordPress to spice up engagement. You might also need to see these actionable ideas that you should utilize to get extra site visitors to your WordPress web site.
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