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6 Best Email Capture Tools Compared for 2020 (+ Best Practices)

Do you need to capture the e-mail addresses of your web site guests?

Over 70% of first time guests won’t ever return to your web site once more. Getting their e-mail deal with is the neatest approach to keep up a correspondence and get them to go to once more.

In this text, we’ll evaluate a few of the greatest e-mail capture instruments for WordPress and share one of the best practices that will help you get outcomes quick.

The best WordPress tools for email capture

What is Email Capture and Why Does It Matter?

Email capture is the method of accumulating e-mail addresses from individuals who come to your web site.

Studies present that an e-mail listing can provide as excessive as 4300% return on funding (ROI). But merely creating an e-mail listing isn’t sufficient.

You have to actively capture e-mail addresses from the guests of your WordPress web site. This permits you to flip guests into e-mail subscribers and shortly after into paid clients.

Of course, you may encourage folks to love your web page on Facebook, comply with your Instagram, and different social media platforms, however all good entrepreneurs agree that capturing an e-mail deal with must be your #1 precedence.

That’s as a result of your e-mail publication will attain a far increased proportion of your viewers than Facebook or Instagram posts as a result of it’s not managed by an algorithm.

With that mentioned, listed below are a few of the greatest instruments for e-mail capture in WordPress and past.

1. OptinMonster

The OptinMonster website

OptinMonster is one of the best lead capture software program available on the market. It helps you change abandoning guests into e-mail subscribers, so you will get extra leads out of your current web site site visitors.

With OptinMonster, you may create an entire vary of excessive changing dynamic lead varieties together with popups, floating bars, full display welcome mats, slide-in scroll packing containers, inline customized lead varieties, gamified spin to win optin varieties, and extra.

The better part about OptinMonster is that it helps you to present the fitting message on the proper time, so you will get the very best conversions.

For occasion, you possibly can make a lead kind popup that makes use of OptinMonster’s Exit Intent® know-how to detect when a customer is about to depart your web site.

Your popup can provide the customer an incentive to place of their e-mail deal with. This may very well be a coupon, free transport, a free obtain, or a pattern of a digital product.

There are numerous different methods to make use of OptinMonster in your web site. You can create a gamified ‘Spin to Win’ lead kind or add Yes/No multi-step optins. These campaigns can considerably improve the variety of folks signing up for your e-mail listing.

You may also use OptinMonster to create full-screen welcome mats, lock premium content material in order that guests have to subscribe to view it, add countdown timers to leverage urgency, use good tags so as to add web site personalization, and extra.

OptinMonster comes with dozens of pre-made templates you could simply customise with their drag & drop builder. You may also create customized varieties with out writing any code.

OptinMonster makes it simple to combine your e-mail optin campaigns along with your favourite e-mail advertising and marketing service and analytics platforms like Google Analytics. This helps you to run detailed studies and see precisely how your completely different e-mail optins are performing.

Each month, OptinMonster helps optimize over 2 billion classes for good web site house owners. There’s not a device out there that provides extra concentrating on and personalization choices, and this is the reason all the highest entrepreneurs favor OptinMonster.


OptinMonster prices from simply $9/month (billed yearly). For highly effective options like Exit Intent®, countdown timers, and Yes/No optins, you want the Pro plan. That prices from $29/month (once more, billed yearly).

OptinMonster is a SaaS platform, so it really works on WordPress in addition to different platforms like Shopify, BigCommerce, and different web site builders.

2. WPForms

The WPForms website

WPForms is the greatest contact kind plugin for WordPress. Over 3 million web site house owners use their drag & drop kind builder to create lead capture varieties.

You can use WPForms to create all types of various varieties, together with e-mail subscription varieties, cost varieties, polls, surveys, and extra. Each kind may be setup, so it capture customerse-mail addresses and add it to your CRM.

WPForms helps you to use conditional logic in order that sure fields are proven based mostly on choices that the consumer has chosen. For occasion, in case you have a survey kind, you might need completely different questions that you simply present based mostly on whether or not the consumer is considering trend or meals.

The plugin seamlessly integrates with a variety of standard e-mail advertising and marketing providers and CRM platforms together with Drip, AWeber, GetResponse, Active Campaign, Salesforce, MailChimp, and extra.

Their Form Templates addon comes with over 150+ pre-made kind templates that you should utilize to create a kind with actually 1-click. These templates embody: on-line occasion registration, publication signup kind, contest entries, requesting a quote, strategies, meals ordering, and extra.

Even higher, all of the varieties created by WPForms are mobile-friendly. That means they work completely on cell gadgets in addition to on computer systems.


WPForms prices from $39.50/12 months. To get options like publication varieties and integration with standard e-mail advertising and marketing instruments, you want the Plus plan. That prices from $99.50/12 months.

3. LiveChat

The LiveChat website

LiveChat is likely one of the greatest stay chat software program out there. It helps you to add a stay chat function to your web site in order that guests can simply ask questions. This generally is a highly effective approach to enhance gross sales.

When a customer begins a chat, they’ll be prompted to enter their e-mail deal with. This means you may simply reply their query by e-mail if there’s no customer support agent obtainable to reply it stay.

LiveChat additionally integrates with a variety of e-mail advertising and marketing providers. You can merely add a checkbox to the pre-chat questionnaire that lets customers opt-in to obtain your e-mail publication.

Best of all, LiveChat integrates with different good providers comparable to This helps you to create AI chatbots that may reply clients’ questions on the spot. Chatbots may also capture e-mail addresses and routinely move these onto your e-mail advertising and marketing service or CRM.


LiveChat prices from $16/month, billed yearly. There’s a 14 day free trial.

4. Bloom


Bloom is a plugin from Elegant Themes that allows you to create engaging popups. It has a drag and drop builder that’s simple to make use of.

With Bloom, you get a variety of several types of popups in addition to in-line varieties you could place inside or under your content material.

It integrates with 19 completely different e-mail advertising and marketing providers, together with Constant Contact, Active Campaign, AWeber, Get Response, and extra.

One key disadvantage to Bloom in contrast with OptinMonster is that it’s a standalone WordPress plugin that masses all of the code out of your web site. If you could have a big, busy web site, this might have an effect on your web site’s velocity and efficiency.


Bloom comes packaged with Elegant Themes’ different instruments, together with the Divi theme and web page builder. Membership of Elegant Themes prices from $89/12 months.

5. ThriveLeads

The ThriveLeads plugin on the ThriveThemes' website

ThriveLeads is one other lead constructing WordPress plugin, much like OptinMonster and Bloom. It helps you to create a variety of various e-mail optin varieties, together with popups, sticky ribbons that keep on the high of the display, varieties you may place inside your content material, and extra.

It’s simple to combine ThriveLeads with a variety of standard e-mail providers. It comes with built-in fundamental A/B testing and analytics, too. This helps you to see which of your e-mail optins are performing nicely.

You may see : How to Easily Embed Videos in WordPress Blog Posts

Like Bloom, ThriveLeads masses all of the code out of your web site itself. This may gradual your web site down. It’s additionally not fairly so beginner-friendly as OptinMonster and Bloom.


ThriveLeads prices from $67 for a single web site license. Alternatively, you will get it as a part of ThriveThemes membership for $19/month (paid yearly). This offers you entry to all ThriveThemes’ themes and plugins.

6. Formidable Forms

The Formidable Forms website

Formidable Forms is a robust varieties plugin for WordPress. It helps you to create all types of several types of varieties, together with calculator varieties and lead quizzes.

You can use Formidable Forms to capture e-mail addresses and combine along with your e-mail advertising and marketing service or CRM platform.

The simplest way to do that is to make use of the built-in publication signup template. If you need one thing extra specialised, you possibly can strive the occasion registration kind template or the B2B leads kind template.

Formidable Forms integrates with a variety of standard e-mail providers, together with Constant Contact, AWeber, Get Response, Active Campaign, and extra.

It additionally helps you to fashion your varieties to look simply the way you need. Formidable is extraordinarily highly effective which generally is a little overwhelming if you happen to’re a newbie, however as soon as you become familiar with the software program, then it’s extraordinarily highly effective.


Formidable Forms prices from $99.38/12 months. For integration with some instruments together with Constant Contact and Get Response, you want the Business plan from $199.43/12 months.

Best Practices for Email Capture

Once you’ve chosen a device for e-mail capture, you have to be sure you’re utilizing it successfully.

Here are 3 key greatest practices for e-mail capture that you have to comply with:

1. Give Your Visitors a Reward for Signing Up

If you need folks at hand over their e-mail deal with, you have to give them one thing in return.

That may very well be a coupon for your on-line retailer, a helpful PDF, a free pattern of your video course, or virtually the rest that matches along with your on-line enterprise.

For occasion, Blog Tyrant affords new readers a downloadable information:

Blog Tyrant's ultimate blogging toolkit offer

You can take this even additional by providing completely different rewards on completely different pages for your web site. You may provide a coupon to people who find themselves visiting your on-line retailer and a free obtain to people who find themselves looking weblog posts.

2. Don’t Annoy Your Visitors

Sometimes, e-mail optin popups get a nasty fame. You might need come throughout popups that have been annoying and acquired in your manner whenever you visited a web site.

There are loads of methods to make use of popups whereas additionally letting guests take pleasure in your web site. For occasion, you possibly can use OptinMonster’s Exit Intent® know-how to solely present a popup in the meanwhile when a customer is about to depart. That manner, your popup isn’t interrupting them as they learn your content material.

Here’s the popup that seems on web site when a brand new customer strikes to depart the location:

WPBeginner's exit intent popup, offering videos, plugins, and more

This e-mail capture kind helped us improve our conversions by over 600%.

3. Use Multiple Optins

It’s simple to create a single popup or e-mail join kind and assume that you simply’re finished. But to capture extra emails, you want extra optin varieties.

Some of one of the best locations to place your optins are:

  • At the highest or backside of your web page as a sticky bar, or within the backside proper nook of your web page as an unobtrusive slide-in.
  • During your content material. You may place an optin half manner by a weblog put up, for occasion.
  • At the tip of your content material. You may add an optin on the backside of your posts and pages.
  • In your sidebar. This is such a typical place for an e-mail listing optin that guests will typically look there for it, with none prompting from you.

For instance, Smash Balloon has an e-mail optin displayed prominently of their weblog’s sidebar:

Email optin in Smash Balloon's sidebar

Remember, you can too create completely different popups to seem on completely different pages. This helps you to tailor every popup to your content material.

We hope this text helped you study one of the best instruments for e-mail capture in WordPress. You might also need to see our comparability of the greatest enterprise telephone providers and our newbie’s information on the right way to create a customized enterprise e-mail deal with.



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