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23 Best Marketing Automation Tools for Small Businesses

Are you wanting for the very best advertising and marketing automation tools for your small enterprise?

Whether it’s e mail advertising and marketing, content material advertising and marketing, social media, or gross sales, there are actually advertising and marketing automation tools out there that may make it easier to get higher outcomes, quicker.

In this text, we are going to share the very best advertising and marketing automation tools for your small enterprise, so you possibly can develop your enterprise, attain extra clients, and save time.

The best marketing automation tools for small businesses

Why Your Small Business Needs Marketing Automation Tools

Marketing automation helps make your workflow extra environment friendly, so you possibly can develop your enterprise quicker and smarter.

Basically, you possibly can create particular content material or course of, after which the device retains working for you with out you needing to do something.

For occasion, you would possibly arrange an e mail autoresponder collection, create a sensible chatbot for your website, or arrange a gross sales CRM that organizes your leads for you.

To make it easier to discover the very best advertising and marketing automation tools, we now have organized them within the following classes (merely click on on the hyperlink to leap to particular sections):

  • Email Marketing Automation
  • Onsite Marketing Automation
  • Content Marketing Automation
  • Social Media Marketing Automation
  • Sales Automation (CRM)

Best Email Marketing Automation Tools

Even when you’ve got an e mail e-newsletter, you will not be profiting from all of the automation instruments out there.

These instruments allow you to arrange autoresponders to market constantly to each new prospect who joins your listing.

1. Constant Contact

The Constant Contact website

Constant Contact is the greatest e mail advertising and marketing service for small companies. You can use it to arrange a sequence of emails that may exit routinely to new subscribers. You may even ship messages based mostly on what actions your subscribers take, or don’t take.

It’s simple to create emails utilizing Constant Contact’s easy drag and drop interface. There’s a 60 day free trial of Constant Contact out there, letting you check out this device earlier than committing to a fee plan.

The Constant Contact assist group is obtainable by means of reside chat, telephone, and e mail.


Constant Contact’s ‘Email’ plan prices from $20/month. This solely has fundamental automation options. For the superior automation options, get the ‘Email Plus’ plan, which begins at $45/month.

2. Sendinblue

The Sendinblue website

Sendinblue is among the greatest WordPress e mail e-newsletter plugins. It’s additionally an excellent device for SMS advertising and marketing. There’s a spread of templates to create your emails.

Sendinblue enables you to construct customized workflows that ship out emails routinely. You may even use your contact’s conduct in your web site to set off emails. For occasion, you can ship an automatic e mail if a buyer provides an merchandise to their basket however fails to take a look at.


Sendinblue provides a very free account for as much as 300 emails per day. You get limitless contacts. If you wish to ship extra emails than that, paid plans begin at $25/month.

3. Drip

The Drip website

Drip is a robust e mail advertising and marketing platform, with nice WooCommerce integration. It’s an particularly good choice in the event you run an eCommerce web site. It has clever advertising and marketing automation tools and sensible e mail segmenting.

Drip additionally offers loads of assist, by means of reside chat in addition to with webinars, detailed on-line programs, and wonderful documentation. It isn’t the most cost effective choice, however it’s properly definitely worth the cash if you wish to maximize your advertising and marketing efforts.


Drip provides a 14-day free trial. After that, their plans begin from $19/month, however that solely offers you 500 subscribers. For $39/month, you possibly can have as much as 2,500 subscribers.

4. ConvertKit

The Convertkit website

ConvertKit is an easy-to-use and sturdy e mail advertising and marketing platform. It has some nice options for creators and bloggers, however it’s additionally a well-liked choice for small companies.

ConvertKit makes it simple to phase your contacts in leads and present clients, you possibly can then ship totally different emails to every. It has a easy e mail builder to create emails that may look nice on all units. You may even create clickable CTA buttons and observe conversions when customers click on on them.


ConvertKit prices from $25/month (paid yearly) for as much as 1,000 subscribers. This consists of all their options, corresponding to automated funnels and e mail sequences. There’s a 14-day free trial, which doesn’t want a bank card.

5. OptinMonster

The OptinMonster website

OptinMonster is the very best conversion optimization software program in the marketplace. It lets you simply convert web site guests into subscribers and clients.

It comes with simple to combine lightbox popups, slide-ins types, welcome mats, coupon wheels, and extra.

OptinMonster works with all in style e mail advertising and marketing companies and helps you shortly get extra subscribers for your e mail listing.

It is full of many options that make it easier to routinely goal customers and present them personalised campaigns. For occasion, you possibly can present targetted messages for totally different pages in your website. You can even present campaigns based mostly on person exercise and geographic location.


OptinMonster prices from $9/month (billed yearly). However, you’re going to get 10% off in the event you use our OptinMonster coupon.

Onsite Marketing Automation (WordPress)

Onsite advertising and marketing automation tools are ones that you simply use immediately in your web site. They allow you to market to your web site guests routinely and successfully.

6. ChatBot


ChatBot is a brilliant automated bot that may have interaction with customers in an identical solution to a reside chat agent. It’s like having a digital assistant for your web site who’s out there 24/7 and may reply immediately.

You can use ChatBot to take bookings, schedule calls, and even to promote merchandise immediately from the chat window. It integrates seamlessly with LiveChat. This means a reside agent can leap into the dialog if the person wants somewhat additional assist.


ChatBot prices from $50/month, which provides you as much as 1000 chats. There’s additionally a 14 day free trial.

7. OptinMonster (OnSite Retargeting)

The OptinMonster website

OptinMonster‘s OnSite Retargeting® feature helps you make the most of your advertising budget. It lets you customize your promotions for visitors who are returning to your site. That way, you will not be showing them the exact same campaigns they’ve already seen.

You can use the OnSite Retargeting® along side OptinMonster’s different options. These embrace highly effective show guidelines that allow you to simply goal individuals based mostly on the web page(s) they’re viewing, what gadget they’re utilizing, how they’ve interacted together with your web site previously, new vs returning guests, and way more.


You will want OptinMonster’s ‘Growth’ plan ($49/month, billed yearly) to make use of the OnSite Retargeting® characteristic. You can get 10% off by utilizing our OptinMonster coupon.

8. Intercom

The Intercom website

Intercom is commonly seen as a reside chat device, however it does way more than that. It enables you to use chatbots and combine your chats with different components of your advertising and marketing workflow too.

Intercom enables you to ship automated in-app messages that go far past simply textual content. You can use pictures, movies, emojis, and even apps to assist together with your advertising and marketing. It’s simple to select from plenty of totally different message kinds, without having to get a developer concerned.

Intercom additionally has a number of non-obligatory add-ons out there. These embrace product excursions, superior lead technology, and superior buyer engagement.


Intercom prices begins from $39/month. The non-obligatory add-ons are priced individually. The value will develop as you get extra subscribers, and it could possibly simply go into hundreds per thirty days.

9. Smash Balloon

The Smash Balloon website

Smash Balloon provides 4 totally different WordPress plugins that allow you to add social feeds to your web site. These cowl Facebook, Instagram, Twitter, and YouTube. They are an effective way to benefit from the time you spend on social media. You can routinely embrace posts out of your account – and even posts with a selected hashtag, the place relevant.

You can customise your social feeds in a number of methods. For occasion, you can create a shoppable Instagram feed so clickable Instagram pictures of your merchandise are routinely added to your website.


Smash Balloon’s plugins can be found each individually and as a bundle. The greatest worth choice is the ‘All Access Bundle’ at $299/12 months. This offers you all 4 plugins plus precedence assist.

If you simply need one plugin, they’re every priced from $49/12 months.

10. RafflePress

The RafflePress website

RafflePress is the very best WordPress contest and giveaway plugin which lets you incentivize person interactions in your website.

These would possibly embrace visiting a web page in your website, participating in a ballot or survey, watching a video, and extra. You may even create your personal actions, corresponding to prompting readers to depart a remark.

By creating a contest for your readers, you possibly can dramatically enhance how engaged they’re together with your content material. You are additionally capable of set actions that immediate readers to share your content material on social media.


RafflePress prices from $49/12 months.

Content Marketing

Is creating content material taking on lots of your time? Here are some nice instruments that can assist you get extra out of your content material.

11. Outbrain

The Outbrain website

Outbrain enables you to showcase your content material on in style on-line publications. They have partnerships with websites together with CNN, US Weekly, MSN, the Wall Street Journal, The Guardian, BuzzFeed, and lots of extra.

Instead of republishing your full articles on these publications, readers will see a thumbnail, title, and the identify of your model. This will hyperlink on to your personal web site.


Outbrain expenses a CPC (cost-per-click) price. You get charged for the variety of clicks your content material receives. You can set a price range cap for every marketing campaign.

12. Zapier

The Zapier website

Zapier is a device that allows you to join different apps collectively, with an enormous vary out there. It’s an effective way to maneuver content material from one place to a different. For occasion, you can arrange a ‘Zap’ to routinely create a brand new story in Medium everytime you publish a brand new put up in WordPress.

You can even automate plenty of different duties, like sharing new content material on social media, including new results in a spreadsheet or database, or making a Trello card when a brand new WooCommerce order is available in.

You may see : 12 Best Calculator Plugin for Your WordPress Site


Zapier has a free plan that offers you as much as 5 Zaps and 100 duties/month. Paid plans begin from $19.99/month (billed yearly).

13. Google My Business Auto Publish

Google My Business Auto Publish plugin

Google My Business Auto Publish is an easy however very helpful WordPress plugin. It enables you to routinely publish content material to your ‘My Business’ Google account. This means your posts will immediately seem in your Google enterprise profile.

You can publish posts or pages and even arrange a default share message to avoid wasting time. If you don’t wish to publish a selected put up, you possibly can merely examine a field or set the plugin to not routinely publish new posts.


Google My Business Auto Publish is free.

Social Media Marketing Automation

Social media advertising and marketing might be extremely highly effective however it could possibly additionally take up lots of time. You want automated techniques in place to make sure you benefit from these alternatives and observe what’s handiest.

14. ManyChat

The ManyChat website

ManyChat enables you to ship automated Facebook messages in order that clients should purchase immediately from Facebook Messenger. The bot will help clients choose an acceptable product and take fee inside Messenger itself.

You may even use the conversations and buyer’s responses to tailor which merchandise are beneficial. ManyChat can ship a buyer a coupon to immediate them to purchase. It additionally integrates with in style fee gateways like PayPal and Stripe, and can be utilized with over 2,000 apps by connecting with Zapier.


ManyChat has a free plan which provides fundamental options. Their Pro plan begins from $10/month, for as much as 500 subscribers.

15. Tailwind

The Tailwind website

Tailwind has Pinterest and Instagram scheduling instruments that allow you to schedule posts forward of time. It gives you hashtag recommendations for Instagram. With Pinterest, you possibly can schedule 10 pins with a single click on. You can use Tailwind’s analytic instruments to see what’s working and to schedule your content material at the very best instances to get extra engagement.

Tailwind additionally provides Power-up options that allow you to do much more together with your social media accounts. The SmartLoop Power-up enables you to reshare pins, together with resharing seasonal content material on the proper time.


Tailwind has a free trial (no bank card required). After that, it’s $9.99/month for every social media profile. You must pay for Pinterest and Instagram individually. PowerUps value from $4.99/month for every social media profile.

16. HootSuite

The Hootsuite website

HootSuite is a well-liked social media administration platform that allows you to convey collectively all of your social content material in a single app. You can routinely schedule posts forward of time, monitor public channels and personal messages, and way more.

If your small enterprise has a social media group, then HootSuite is absolutely useful because it offers you sturdy group administration and permissions. You can use HootSuite’s analytics to get detailed experiences about how your posts are performing throughout totally different networks, too.


HootSuite has a restricted free plan that covers 3 social profiles and 1 person. Paid plans begin from $29/month. There’s a 30 day free trial of the ‘Professional’ and ‘Team’ plans (bank card required).

17. AgoraPulse

The Agorapulse website

AgoraPulse is a social media administration device. It offers you plenty of versatile scheduling choices to queue up social media posts forward of time. You can even reschedule and even bulk add your posts. There’s a social inbox inside the device that allows you to handle all of your mentions, advert feedback, and different essential messages.

With AgoraPulse, you get limitless experiences that permit you determine the ROI of your social media efforts. It’s simple to assign draft posts, feedback, and messages to totally different teammates. There’s additionally a built-in CRM the place you possibly can label and group your viewers into segments. AgoraPulse additionally enables you to add inside notes to every person and look at their dialog historical past, too.


AgoraPulse prices from $79/month (paid yearly). There’s a 28 day free trial out there, with no bank card required.

18. Buffer

The Buffer website

Buffer is a long-running social media scheduling device. It enables you to schedule content material forward of time for a number of totally different social networks, together with Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

You can even use Buffer to plan and set up hashtags for Instagram, to measure the efficiency of your content material, and extra. Buffer provides each ‘Publish’ and ‘Analyze’ instruments (billed individually). If you have got a social media group, you possibly can assign totally different entry and permissions to totally different individuals.


Buffer prices from $12/month (billed yearly), with a 14 day free trial out there. There’s additionally a fundamental free plan, which provides you 3 social accounts and 10 scheduled posts at a time.

19. Mention

The Mention website

Mention has a ‘listen’ characteristic that allows you to monitor social media, plus evaluation websites, blogs, and the entire of the online. That approach, you don’t want to spend so much of time monitoring social media for mentions of your model.

You may even monitor what’s being stated about your competitors. Mention can even give you viewers insights about your key subjects. It’s simple to make use of it to prepare and schedule multi-channel social media content material.


Mention provides a free plan that allows you to create a single alert. Their paid plans value from $25/month (billed yearly).

Sales Automation (CRM)

Is your gross sales group closing as many offers as you’d like? Or are little particulars getting missed regardless of plenty of the group’s time being spent on admin? There are many highly effective gross sales automation instruments on the market to assist hold observe of every part.

20. HubSpot

The HubSpot website

HubSpot provides a collection of all-in-one advertising and marketing software program. This consists of the HubSpot CRM (buyer relationship administration) device that lets you set up your content material and look at your total gross sales funnel in a simple visible dashboard. You can kind your contacts based mostly on offers gained or misplaced, appointments, particular time durations, and extra.

You can use the HubSpot CRM to schedule automated emails, for reside chat, and way more. HubSpot additionally enables you to embrace chatbots to automate your reside chat advertising and marketing. It’s potential to combine HubSpot with many different in style companies, such because the enterprise telephone service RingCentral.


You can use HubSpot CRM or a fundamental HubSpot plan for free. To get probably the most out of HubSpot, it would be best to use all their instruments. Their paid plans begin from $33.60/month (billed yearly).

If your enterprise is a startup, you could be eligible for the ‘HubSpot for Startups’ program, which provides you as much as 90% off.

21. Pipedrive

The Pipedrive website

Pipedrive is a gross sales CRM that lets you handle leads, prioritize offers, observe communication, and way more. You can automate repetitive duties utilizing each Pipedrive’s options and app integrations. It integrates with plenty of instruments, together with Chatbot and LiveChat.

Pipedrive additionally offers you exercise reminders that can assist you carry on high of labor, routinely syncs your actions with Google Calendar, and may even routinely create follow-up duties for you. With the reporting instruments, you will notice the conversion charges of your offers and may work out which actions are resulting in the very best conversion price.


Pipedrive prices from $12.50/month (billed yearly). There’s a a 14 day free trial, which doesn’t require bank card particulars.

22. Freshsales

The Freshworks website

Freshsales is one other nice CRM with a sales-oriented method. It makes use of AI-powered lead scoring, which helps you to routinely prioritize leads based mostly on which of them usually tend to convert. Plus, Freshsales will routinely embrace additional particulars in your leads, contacts, and accounts based mostly on social and publicly listed info, so there’s no must put this in manually.

Freshsales enables you to create sensible e mail campaigns based mostly in your leads’ actions. You can even automate follow-up actions and create workflows to enhance productiveness in your group. You may even use Freshsales to routinely detect how customers work together together with your web site and product, by means of exercise monitoring.


Freshsales prices from $12/month, billed yearly. There’s a a 21 day free trial, too (no bank card required). There’s additionally a free plan however this doesn’t provide many options.

23. MonsterInsights


MonsterInsights is the very best Google Analytics plugin for WordPress. It helps you perceive the place your customers are coming from and what they do in your web site.

To use any advertising and marketing automation device successfully, you’ll want simple to know experiences that inform you precisely what’s working for your enterprise and what’s not.

MonsterInsights helps you observe person exercise in your web site. It comes with WooCommerce conversion monitoring, type submissions, outbound hyperlink monitoring, and person monitoring.

Basically, you get a transparent image of what’s occurring in your website and what you are able to do to herald extra gross sales and conversions. For extra particulars see our final information on conversion monitoring in WordPress.

We hope this text helped you study the very best advertising and marketing automation tools for small companies. You may additionally like our articles on the greatest telephone companies for small companies and the greatest reside chat software program for small companies.


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