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11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

Would you prefer to enhance your Instagram engagement to extend site visitors to your web site? Or would you want to extend Instagram gross sales?

Whatever the motive you employ Instagram, you could give attention to connecting together with your current clients and followers, and in addition gaining new ones.

In our latest dwell session with Andrea D’Ottavio, founding father of Webing and a digital advertising professional who’s also called VagabondCEO, shared his 11 ideas to enhance Instagram engagement organically. And on this weblog, we’re going to cowl all these ideas and ways.

Web page Contents

Explanation why you want Instagram to promote extra?

In keeping with Andrea, listed here are Four causes you shouldn’t keep away from Instagram when you actually wish to increase your gross sales

  1. Instagram has 500M+ every day energetic customers. (Instagram)
  2. India is the second-largest nation when it comes to Instagram customers (Statista 2020)
  3. 200M+ of accounts go to a enterprise profile every day (Instagram)
  4. It’s the 2nd most engaged social media platform after Fb with over 60% customers log in every day (Brandwatch)

That stated, I hope these statistics will persuade you that Instagram is the platform that you have to be used strategically to drive site visitors and increase gross sales.

Earlier than going forward, let’s first attempt to perceive what Instagram desires from us and the way it ranks our content material.

Perceive Instagram Rating Elements

First issues first, perceive that Instagram desires us to be hooked to the platform. They need us to spend extra time on the platform to allow them to promote extra adverts.

And to succeed on the platform as a content material creator, assist them in reaching their aims – make customers spend extra time!

Therefore, a very powerful rating components are –

  1. TIME individuals spend in your content material (posts, tales, IGTV)
  2. How individuals ENGAGE together with your content material

Time and engagement in your content material are the prime components of how profitable you might be on Instagram.

Tips & Tactics to help you rank better and boost engagement on Instagram 

All stated it’s important to at all times take into account that Instagram desires customers to be engaged on Instagram, and your technique also needs to be in the identical route to attain your targets.

In case you are prepared, let’s get began

1. Optimise your Instagram bio

Your Instagram bio is likely one of the first issues that folks see once they land in your profile, and also you need them to inform essentially the most enticing factor about your model that makes them scroll down and observe your web page in the end.

Nevertheless, bio isn’t only a place to inform about your model however to be sure that your profile is discoverable on your main key phrases. There are two methods so as to add key phrases in your Instagram profile. First is, you possibly can add the first key phrase in your profile identify. For instance, when you’re an influencer, you possibly can add a key phrase like “Instagram Influencer” together with your profile identify.

One other approach is, you possibly can add the secondary key phrases within the bio like Leadpages have added a few of their main key phrases.

Listed below are just a few extra methods to optimise your Instagram bio –

  1. Add emojis/symbols.
  2. Add your model, hashtag.
  3. Add a UTM to the hyperlink and shorten it.

2. Use the proper hashtags

On Instagram, customers can observe particular hashtags which let you be found within the feed of people that aren’t following you however have an interest within the subject you cowl.

So, by utilizing related and focused hashtags in your publish and tales can assist you increase engagement and appeal to new followers which might be additional translated into extra clients for what you are promoting.

To search out essentially the most related hashtags on your posts, you should use instruments like Tailwind, Keyhole and Social Information.

3. Share infographic posts

Infographic or any academic posts are probably the most participating content material varieties on Instagram as a result of such posts enhance the variety of saves in your publish which is significant for Instagram algorithms.

The extra the saves you get in your posts, the Instagram algorithm finds it extra attention-grabbing and boosts the attain of that particular publish. And since these are informative posts, individuals prefer to share their very own opinion across the subject which establishes the engagement on the publish.

So, at all times to attempt to share informative posts which convey worth to your viewers about your services or products.

4. Put up Lengthy Movies

Instagram lets you share movies of a most of 60 seconds within the publish whereas on IGTV, you possibly can share longer movies and share its preview in your Instagram feed and tales.

Now, the longer your movies are the extra time individuals spend in your content material permitting you to have interaction them and drive them to your web site through the hyperlink within the IGTV description.

As talked about earlier, Instagram desires us to spend extra time on the platform and by posting lengthy movies you’re preserving individuals on the platform for an extended length. Thus, Instagram loves your content material too and offers a broader attain among the many related viewers.

5. Use Interactive stories to grow Instagram engagement

Instagram has advanced the story format because it was launched a few years in the past. It’s constantly bringing new interactive stickers that permit customers to have interaction with the manufacturers as an alternative of simply being an viewers.

Interactive stickers like Questions, Quiz, Polls, and countdown allow you to maintain your viewers engaged and make them spend extra time in your tales. For instance, once we have been about to go dwell on YouTube for this webinar, we used a countdown sticker in our story which permits customers to set the reminder when the countdown ends.

It’s also possible to add a hyperlink to tales which individuals can entry by swiping up in your story. This fashion you possibly can direct the individuals to your weblog publish, touchdown web page or YouTube Reside as we did –

6. Add your foremost merchandise as story highlights

Utilizing story highlights, you possibly can add tales to look in your profile proper under your bio even after the unique story disappears. Now, when you’re promoting merchandise or providing providers, story highlights can be utilized as a listing from the place customers can go to your web site and be taught extra about it.

For examples, when you’re an affiliate marketer then you possibly can add your finest promoting or well-liked affiliate merchandise within the story spotlight. This fashion at any time when a person lands in your web site, they’ll undergo all of the instruments really useful by you.

You May Also Like : What are UTM Codes in Digital Marketing & How To Use It?

Instagram story highlights are actually a significant part of your profile and you need to leverage it to create consciousness about your choices to the primary time guests and drive them to your web site.

7. Do micro-blogging on Instagram

Instagram is an image sharing platform and it’s true that photos are price a thousand phrases. Nevertheless, a mixture of an image with a compelling story behind it provides extra which means to it.

You need to use Instagram as a micro-blogging platform the place you possibly can dive deeper into the subject, share behind the scene story or tutorial together with your followers within the publish caption. For instance, within the publish under, we took a micro-blogging strategy within the caption to speak concerning the picture content material.

The benefit of doing that is that customers will spend extra time in your posts and stimulates dialog within the feedback which in the end leads to larger engagement and wider attain of posts.

8. Share Quotes

On Instagram, individuals love quotes, they save the quotes, they like and share with others which ends up in larger engagement.

So, whether or not you’re operating a restaurant, retail retailer or constructing private model, quotes work for each sort of viewers in preserving them engaged and staying on high of their thoughts.

You may leverage Pinterest to seek out quotes associated to your trade or product and use free instruments like Canva so as to add quotes to your photographs like under

9. Get extra clicks in your hyperlink in bio

Since you can’t add hyperlinks in your Instagram publish captions, you need individuals to click on in your hyperlink within the bio to go to a webpage for extra info.

Now, encouraging individuals to go to your profile to seek out the hyperlink to get a proposal, obtain an book or simply to learn the latest weblog publish is a giant factor to ask. Nevertheless, you can also make this simpler on your followers, by including your profile username within the caption the place they’ll click on and go to your profile immediately from the caption.

The target of doing that is to supply a call-to-action immediately from the caption as an alternative of simply asking “go to the hyperlink within the bio”.

10. Add a number of hyperlinks in your bio

Effectively, you can’t actually add a number of hyperlinks in your bio however I’ve a hack that will help you with it. You may add a hyperlink to an Instagram particular touchdown web page the place you possibly can add hyperlinks to different pages the place you wish to direct site visitors.

For instance, when you’re an Amazon affiliate, you possibly can add your affiliate web page hyperlink within the bio. Equally, in case you are promoting ebooks or programs, you possibly can add a hyperlink to the touchdown web page highlighting the favored programs.

It’s also possible to use free instruments like Linktree to create a hyperlink with a number of hyperlinks to totally different web sites or pages for the guests. Right here’s how SEMrush makes use of Linktree to supply a number of hyperlinks to their Instagram followers –

11. Run Instagram Giveaways

Final however not least, it is best to run Instagram giveaways to drive extra engagement and construct an energetic follower base on your model.

Instagram giveaways are limited-time contests throughout which the model guarantees to provide away one thing to a number of fortunate contributors who fulfil a specified set of standards outlined by the model itself.

Working an Instagram giveaway contest could sound like a big process and costly, but it surely isn’t like that. Your giveaway prize must be one thing that provides worth to your viewers and makes them really feel good to win that.

Listed below are two sorts of giveaways you possibly can run on Instagram –

  1. Remark Picker giveaways – On this giveaway, publish photographs or movies and ask individuals to remark and point out a (or a number of) mates to enter the competition. Afterwards, you randomly choose the winner(s) from the contributors.
  2. Hashtag contest – In this sort of giveaway, you ask individuals to publish a photograph or video together with your product or something associated to a particular subject and a winner is picked from them. It’s also possible to add just a few extra phrases for the competition participation like observe and point out your profile, tag 2(or extra) mates within the caption to get higher engagement.

Now, making an Instagram profitable relies upon so much on the way you unfold the phrases concerning the contest and the way do you announce the winners.

When there are many manufacturers operating faux Instagram giveaways simply to draw new followers, transparency out of your half can play a big function in attracting wider participation and followings on your model.


Instagram is likely one of the hottest social platforms, particularly amongst younger individuals, so it doesn’t matter what trade, trade or career you’re in, Instagram must be included in your advertising technique.

And now that the perfect ways to develop your model on the platform, it’s excessive time you set them into motion and see the outcomes. Nevertheless, I need to say that the best asset you possibly can have in advertising is persistence and consistency.

These methods can assist you enhance engagement on any Instagram profile when you do it constantly and keep persistence to see the numbers develop.

Do you employ Instagram for what you are promoting? If that’s the case, share your one tip with us that labored for you within the feedback under.


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