How to Properly Disable Google AMP in WordPress

Do you wish to disable Google AMP in WordPress? Many bloggers and web sites who jumped on the Google AMP bandwagon are actually disabling it for various causes. The problem is that disabling Google AMP just isn’t so simple as one would hope for. On this article, we are going to present you how you can correctly disable Google AMP in WordPress.

Why and Who Ought to Disable Google AMP in WordPress

Accelerated Cell Pages or AMP is an open supply initiative with intention to make the online quicker for cellular customers and enhance person expertise.

It does so by serving pages with naked minimal HTML and JavaScript. This enables the content material to be hosted on Google AMP Cache. Google can then serve this cached model to customers immediately once they click on in your hyperlink within the search outcomes.

We shared our considerations and points raised by different bloggers relating to AMP in our information on how you can arrange Google AMP in WordPress.

Since then many web site house owners, influential bloggers, and on-line publications have stopped utilizing AMP. A lot of them shared the explanations behind their determination.

For instance, Alex Kras wrote in nice size about why he determined to disable AMP on his web site.

He additionally shared what occurred one month after he disabled Google AMP.

Visitors charge seems to remain roughly the identical and all metrics seem to enhance. To be honest, I did publish 4 new articles since I disabled AMP, so my numbers may have had a pleasant bump from the brand new content material.

Listed here are a number of the considerations shared by many influencers, bloggers, and builders.

Drastic Drop in Conversion Charges

AMP makes use of a restrictive set of HTML/JS. Website house owners can not do a lot about encouraging customers to subscribe, fill out contact types, or purchase stuff.

Decrease Pageviews by Cell Customers

AMP doesn’t present your web site’s navigation menus, sidebars, or different content material discovery options. This causes important drop in pageviews by cellular customers.

In truth some person expertise specialists recommend that the shut button on prime really encourages customers to return again to Google search after studying your article as a substitute of looking your web site.

Decrease Person Engagement

Many web sites thrive on person interactions, like click on to tweet widgets, person scores, feedback, and so forth. Google AMP makes it fairly tough for web site house owners to preserve customers engaged and work together with their content material.

Ought to You Disable Google AMP?

The reply to this query really will depend on your web site. If cellular customers make the vast majority of your viewers, then you should still wish to use AMP.

However, you probably have tried Google AMP, and it has negatively affected your conversion charges, then you must in all probability disable Google AMP in your web site.

Opposite to in style perception, Google doesn’t penalize web sites for not utilizing AMP. You may nonetheless enhance your web site’s velocity and efficiency on cellular to compete for cellular search viewers.

Step 1. Disabling Google AMP in WordPress

There are a few WordPress plugins that assist you to add AMP assist to your web site. The fundamental settings stay the identical no matter what plugin you might be utilizing.

Very first thing you want to do is to deactivate the AMP plugin. Merely go to the plugins web page and click on on the deactivate hyperlink beneath AMP plugin.

Deactivating the plugin will disable the AMP assist in your web site.

Step 2. Establishing Redirects

Disabling the AMP plugin will take away the AMP model of your articles from the web site, however that alone just isn’t sufficient specifically you probably have AMP turned on for greater than per week.

There’s a superb likelihood that Google have already got these pages cached of their index, and it’ll preserve displaying these pages in search outcomes.

To repair this drawback, you want to redirect customers coming to AMP pages to the common non-AMP pages.

We are going to present you two totally different strategies to arrange redirects for Google AMP. You may select the one which’s most handy for you.

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Technique 1: Utilizing a Redirect Plugin

First you’ll need to put in and activate the Redirection plugin. For extra particulars, see our step-by-step information on how you can set up a WordPress plugin.

Upon activation, go to Instruments » Redirection web page to arrange redirects.

First, add the next code within the supply URL area:


Within the goal URL area, you want to add your web site’s URL within the following format:


Don’t overlook to interchange with your individual area identify.

Now examine the Regex checkbox and choose Redirections below the Group drop down menu.

Lastly click on on the ‘Add Redirect’ button to save lots of your modifications.

Now you can go to an AMP web page in your web site to see if the redirect is working correctly.

Technique 2: Manually Set Redirects in .htaccess

For those who don’t wish to use a plugin to setup redirects, then you’ll be able to setup redirects utilizing the .htaccess file in your WordPress internet hosting account.

First you’ll need to hook up with your web site utilizing a FTP consumer or File Supervisor in cPanel. As soon as related, you want to find the .htaccess file in your web site’s root folder and edit it.

Merely add the next code on the backside of your .htaccess file:

// Redirect AMP to non-AMP
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]

Don’t overlook to save lots of your modifications and add the file again to your server.

Now you can go to the AMP model of any publish in your web site to guarantee that redirect is working as supposed.

We hope this text helped you correctly disable Google AMP in WordPress. You might also wish to see our step-by-step final WordPress search engine optimization information for rookies.

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